At EQI Investment, our Food & Beverage division is driven by a mission to build and scale health-conscious, future-forward brands that reflect the evolving preferences of consumers across the GCC and beyond. Our portfolio proudly features concepts like Pop City (healthy frozen treats) and Acai City (nutritious acai bowls), both of which champion the use of natural ingredients to deliver flavorful experiences without compromise. As we respond to a growing demand for clean-label nutrition, functional foods, and wellness-driven choices, we are actively expanding our portfolio with more healthy brands that align with this vision.

With franchising now underway, we are opening up exciting opportunities for partners to grow with us as we scale our brands across regional and global markets. From indulgent innovation to purposeful nourishment, EQI remains committed to curating a dynamic, culturally relevant, and sustainable F&B ecosystem for the next generation of consumers.