At EQI, we are redefining the future of wellness by bringing one of the world’s largest fitness brands to the region – an industry-leading concept rooted in performance, accessibility, and holistic health. As health-conscious lifestyles continue to shape consumer behavior, our investment reflects a deep belief in fitness as a foundation for personal and societal transformation. Through innovative formats, inclusive facilities, and community-driven programming, we aim to empower people to live stronger, healthier lives.

Our vision is to reshape the fitness landscape across the GCC by introducing world-class standards and a modern approach to wellness that integrates mind, body, and performance. This move marks the beginning of a broader health and fitness strategy, with future plans to invest in complementary concepts – from wellness centers and recovery lounges to digital health platforms – creating a well-rounded ecosystem that supports every stage of the wellness journey.